CRRM, or the Cumulative Required Revenue Multiple, is the value of cumulative revenue an R&D investment must return by the end of its life cycle (expressed as a multiple of the cost of the R&D investment) in order to support the declared business goals. The business goals are generally articulated as a desire to grow corporate (or divisional) revenue at a given compound annual growth rate (CAGR) in the medium to long term and a willingness to commit...

This is a guide to building innovative, creativity-rich organizations through astute and skillful management. Whatever the end goal, this book provides a systematic process for managing focused, usable innovation - without the micro-managing that can stifle creativity. With examples from McDonald's, Toyota, Palm (Pilot), 3M, Sony, Singapore Airlines and others, this model helps managers and executives: nurture an environment of innovation; support...

Los líderes corporativos tienen muchas dificultades a la hora de perpetuar el crecimiento de sus organizaciones. La competencia global no para de crecer, el acceso al capital riesgo se restringe cada vez más y los sistemas que se establecen en las empresas para incentivar a los empleados y directivos parecen actuar en contra del crecimiento a largo plazo. Las grandes empresas no cejan en su empeño de crecer, pero se centran en lo que podríamos...

This book is a comprehensive and practical guide to the core skills, activities, and behaviors that are required of product managers in modern technology companies. Product management is one of the fastest growing and most sought-after roles by job seekers and companies alike. The availability of trained and experienced talent can barely keep up with the accelerating demand for new and improved technology products. People from nontechnical and technical...

Deploy Empathy will help you learn the skill of talking to your customers-learning to truly listen to them-so that you can pull out their hidden needs, desires, and processes. Empathy is a skill that anyone can learn. Armed with the tactics you'll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks. By...

Why do millions of people end up wearing the same style of clothing?What makes people change their tastes in food, music, and cars?It's because of trends - the powerful process of change that affects every industry across the globe.Drawing on his groundbreaking research, trend sociologist Henrik Vejlgaard unearths essential clues about how trends emerge and go mainstream and examines the influential individuals who make this happen.Throughout are...

La investigación económica es el proceso por el cual descubrimos, evaluamos, confirmamos, rechazamos y ampliamos el stock de conocimientos existentes en el campo de la economía. Para llevar adelante con éxito este propósito, el investigador necesita estar dotado de una metodología, de las directrices generales de cómo realizar la investigación, y también de los métodos y procedimientos de investigación; es decir, de las guías específicas...

Four innovation experts come together and introduce a revolutionary methodology that reveals how to seek out authentic demand for your product, idea, or movement. Tapping into innovation isn't easy; in fact, it's often extraordinarily hard. And when 95% of innovations and new ideas in business, government, and philanthropy fail, it's important to figure out why. The answer? Customer indifference. Innovators often get stuck convincing themselves...

Maintaining high employee engagement is key to business success. Research shows that many members of today's workforce feel overworked and underappreciated, all factors that attribute to high turnover, low customer satisfaction, increased incidences of health and safety problems, and low productivity and profitability. Engaged employees, on the other hand, feel recognized, encouraged, and supported, they demonstrate enthusiasm, inspiration, and...

Son muchas las investigaciones relacionadas con el mercado, todas ellas relevantes, pero siempre hay vacíos, porque los docentes que enseñan estas técnicas a sus alumnos consideran que falta algo más. En esa medida, este manual busca contribuir a llenar tales vacíos aportando nuevas técnicas estadísticas. La investigación de mercado es dinámica porque los mercados son entes vivos que se van modificando con el avance de la tecnología y la...